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Illegal BBC clips on Revver

February 17, 2006 by Neil Maclean 

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Steve Rubel just pointed to a new video-sharing site called Revver. It’s like YouTube but with advertising.

Upload a video, Revver adds a commercial at the end and if viewers click on the message you share the revenue.

It’s fun but they really need to make their copyright regulations tighter to avoid legal trouble.

Here’s a snippet from their FAQ:

You can submit any kind of video you want, as long as you’re the creator.

Interesting. I’ve been on the site just 10 minutes and I have already watched three illicitly-uploaded comedy clips from BBC Scotland.

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Viewing 6 Comments

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    Hi there,

    If you see something on Revver that appears to violate copyright, please send an email to alert@revver.com. They take copyright potection very seriously.

    Thank you,
    Josh Morgan
    Edelman for Revver
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    Glad to hear it.
    Sorry Josh I didn't know Revver is an Edelman client.
    I didn't mean to put Steve on the back foot before he even gets started.
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    No problem at all. Steve didn't know they were a client either. Also, I passed on your comments to Revver. They really do take copyright protection seriously so I would be curious to know if you check again early nxt week if those clips are still there. If they are, I'd appreciate it if you drop me an email with the links to those clips and we'll take a look.

    Thank you,
    Josh
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    http://www.revver.com/video/11772/

    I've had about 30 videos pulled from Revver because I used copyrighted music. They are quite vigilent about this, but the reason is intriguing. It's not driven by legal protection. It's driven by an ethic of the company to reward creators not those using other people's stuff.

    Revver, mind you, is well managed in this regard vs. Google and YouTube which have no processes in place. I'd guess that 50% of the content on those sites is stolen from other sites.

    My blog has more on revver... www.revverberation.com
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    Interesting... Thanks for your comments Kevin. Have you had much reaction from Revver or their PR agency to your blog? Criticism? Encouragement? Clearly they care what about reactions in the blogosphere.
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    Revver mentioned that the PR agency would be reaching out to me, but I haven't heard from them yet. I look forward to speaking with them. I think I speak for most Revver posters that we all want Revver to get greater visibility. Right now the traffic is minimal relative to YouTube.com and other sites. But it's one of only two models that lets video posters make money, so I remain very optimistic about it's word-of-mouth potential when they get into launch mode (which should be in the next couple months).

    What I'm particularly excited about is that the blog (www.revverberation.com) has become a forum for discussion among those hoping to make money on Revver. And Revver has been good about reviewing it and responding to questions and concerns.

    Lots of folks (including my daytime employer until Rubel helped jump start things) are missing the enormous power of bloggers to help shape their brands. But I think Revver has embraced it.
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