This blog has a natural leaning towards the travel business (for example, this and this ). Maybe I’ll just hand it over to that sector permanently.
Yesterday, Rohit Bhargava, vice-pres, at Ogilvy PR, riffed on the future of the online travel business.
He talked about the competition faced by the major online travel players, the rise [...]
Entries from October 2005
Trip Planner puts the cat amongst the pigeons. And the pigeons in the air conditioning
October 27th, 2005 · 1 Comment
Tags: Travel PR
Customers turn to their own trip advisors …each other
October 13th, 2005 · Comments Off
It’s hardly a coincidence that several travel PR execs have recently and separately asked me what their clients can do about sites such as tripadvisor.com .
It [...]
Tags: Travel PR
Got a press release? Put it on the web.
October 3rd, 2005 · Comments Off
Bizarre but true. Most UK PR companies still fail to publish press releases on the internet. If we’re being kind we should concede this is due to ignorance rather than wanton neglect of their clients’ interest. But, really folks, it stands to reason, the more people you expose your message to, the more will hear it.
Consider this article from Clickz which [...]
Tags: Travel PR