Search engines cosy up to the masses
September 23, 2005
It seems like the major search engines have been leading the way in demonstrating how the intelligent use of blogs can improve tradtional public relations processes.
Yesterday, Loren Baker at Search Engine Journal described her experiences with Yahoo!, Google, MSN and Ask.com. She says:
The new form of communication is an oxymoron; mass intimacy. Instead of one of our favorite PR reps contacting us with those old releases, we’re now contacted via email or IM with a link to the newest blog post.
Compared to what used to be non-info served on a paperplate, blog posts are now authored by the people creating the news.
And later…
One of the greatest aspects of reading these entries…is that I already feel like I sort of know these people before having the chance run in with them at the bar at a search conference or wherever.
That can only be a good thing. These new media technologies offer press relations staff the chance to forge new types of press relationships. Read the whole piece here.