Small business blogs
September 16, 2005
Chris Campbell over at Particletree made a cogent case for small business blogs recently. While I share Paul Scrivens’ opinion that Chris may have drunk too deeply of the blog-juice and that a lot of smaller businesses would find little benefit in launching themselves into blogosphere, he still makes some great points.
I particularly like the case for blogs as natural Google magnets when pitched against the smoke and mirrors of the search engine optimisation business. One story sums it up neatly.
Last summer, there was a contest held on the Internet to see who could get the #1 Google rank for the never before linked term “nigritude ultramarine.” Hundreds of SEO companies competed for the prize. They created link farms, tampered with metadata, comment spammed, trackback faked and implemented a hundred other sleazy tricks and optimization techniques. In the end, after all their plotting and shenanigans, it was a blogger who won the contest. He didn’t spend any money either. He just asked his friends to talk about what he was doing on their blogs. This is the power of blogs.