The Travel PR Blog

I seldom look into a bottle of Coke for clarity but  Chris Lowe, Coca-Cola’s chief marketing officer sums up the twin tenets of modern marketing in a neatly-trimmed nutshell. 
 
You have to focus on the basic relationship with the consumer and the highest product quality. That’s about all you can [...]

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The importance of your search engine results can hardly be stressed enough. These two companies have [...]

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The BBC quotes a survey which suggests shoppers trust what they read in blogs before pricey advertising. No surprise there.
 
In the survey of attitudes to blogs most of those questioned, 77%, said they thought the regularly updated web [...]

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Lluna is a virtual presence project. What does that mean and why do we want more like it?
 
According to the site:
LLuna2 lets you meet other people on web pages…
… with animated avatars, video, bubble chat, private chat, and personal profiles through the Jabber protocol
 

Now consider this. Have you often wondered how people [...]

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Rob Key, CEO of Converseon and formerly head of the innovations group at Young & Rubicam, was interviewed yesterday on the challenges facing PR in the new media landscape.
One [...]

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It seems like the major search engines have been leading the [...]

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It seems like the major search engines have been leading the [...]

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Cindy Sullivan at Cymfony describes how marketing departments are making use of online monitoring service for product research, customer feedback and reputation management.
 
Amongst other uses, marketers look online: 
1 To track how the company, CEO, senior managers, partners or corporate representatives are perceived in the market
2 Ensure positive perception by fine-tuning their messages
3 For crisis monitoring - [...]

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Time magazine has a breathless run-down on blogging which it describes much in the style of a women’s magazine encouraging a young woman to try exotic spa treatments or the latest autumn fashion.
 
Here’s a taste:
[On Google's blog search]… a cool new indexing tool that points to the latest buzz
 
[...]

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We’ve been setting up a blog for one of the UK’s top financial advisors. Earlier this morning I came across an entry from a design firm doing something similar for a US advisor. Why a blog?
Because:
A blog will allow his clients to know he is working hard for them without [...]

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Chris Campbell over at Particletree made a cogent case for small business blogs recently. While I share Paul Scrivens’ opinion [...]

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A new blog too; tailored to slot into a sidebar in the next version of Windows.
Have you ever wondered how new technologies get developed in Microsoft? Wonder how a cool idea goes from incubation to release? Well, we’re excited to announce that we’ve started a blog designed to bring you closer to the process with the Gadgets [...]

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