One significant trend noted at the recent AITO meeting was the decline in influence of the mainstream media. Tour operators used to crack open magnums (magni?) of champagne if they spotted a feature about one of their products in a national newspaper.
While it might still cheer the marketing department on a Friday afternoon, a [...]
Entries from July 2005
Declining press influence
July 18th, 2005 · Comments Off
Tags: Travel PR
10 questions to ask your public relations consultant
July 4th, 2005 · 2 Comments
Back from the beach and a too-short vacation, I am heading to London this week to address the annual summer gathering of independent tour operators (AITO). The theme is new technology and PR and I will be encouraging members to ask the following questions of their public relations consultant.
Why? Because if they get the [...]
Tags: Travel PR