Anyone with their finger on the new media pulse will understand why every business, large or small, should monitor what people are saying about it on the internet.
For a start, it receives valuable customer feedback on a service or product; it can gain early warning of an impending crisis. And while it actively listens to [...]
Entries from June 2005
An airline should keep its ears close to the ground
June 15th, 2005 · Comments Off
Tags: Travel PR
Wish you were here? Tourists make great customer evangelists
June 8th, 2005 · Comments Off
If any business thrives on word of mouth it must be the tourist industry. You go on vacation, send a few postcards, come home, tell your friends about it and then show the video footage to anybody who loves you enough and has three hours to kill.
The next thing you know, your mother’s hairdresser has [...]
Tags: Travel PR