Developing a travel PR campaign for affiliate clients presents a particular challenge. After all they don’t own their own hotels, boats, planes, they don’t sell their own package holidays and most of the time they don’t even mind who you travel with.
That leaves us a bit short of stories on the PR side.
Travel affiliate clients just want traffic, which they can then convert to clickers to send on their way to happy merchants in exchange for a slice of the pie.
There’s very little there for a traditional travel PR to get their teeth into. Or is there?
Andy Barr MD at 10Yetis has considerable experience representing affiliates – most relevantly to us the travel site Sunshine.co.uk.
I asked him to share his views of travel PR for affiliate marketing. [click to continue…]
Rosemary Gallagher has written a good piece about Reputation Plus the real time customer service in today’s Scotland on Sunday.
Businesses will be able to monitor their reputation on social networking sites such as Twitter and Facebook, and react in “real time” using a service launched this month by Scottish company Reputation Plus.
Set up by Neil MacLean, a former journalist, and Claire Dean, a TV and radio reporter and presenter, Reputation Plus claims to offer the first “online, real time customer service for UK business”.
Although Scotland on Sunday particularly mentions our real time customer service in terms of providing reputation services for financial institutions, there is also a strong travel PR element to ReputationPlus as you would expect. [click to continue…]