Lufthansa seems to have managed the communications around the crash in the French Alps very well, offering clear and concise information while at the same time, showing due compassion to those affected.
So far it has been a textbook example of mobilising what I suspect is a well-rehearsed plan.
I can’t help thinking however, there will be stern tests to come. So far the airline and its Germanwings subsidiary has said it had no way of knowing Lubitz, the co-pilot of the aircraft, was so mentally unstable or fragile that he might crash his plane into a mountainside. And so far this seems to have been accepted.
However I expect this notion to be probed and tested very thoroughly over the coming weeks and if the airline is shown to have ignored warning signs, it may yet succumb to serious damage to its reputation. At the very least it might have to ditch the Germanwings brand in due course as part of the rebuilding process.